PARALLÈLE / SPARKLING NEWS
LUXURY COMMUNICATIONS · TOP LUXURY PR AGENCIES OF THE WORLD 2026
Sparkling PR Named Among the TOP Luxury PR Agencies of the World 2026
Sparkling PR has been selected by the World Luxury Chamber of Commerce for its TOP Luxury PR Agencies of the World 2026, joining a global selection of agencies recognized for their work and expertise in luxury communications.

We are delighted to share some very special news: Sparkling PR has been included in the TOP Luxury PR Agencies of the World 2026, a global selection published by the World Luxury Chamber of Commerce (WLCC).
Announced on 6 October, the selection brings together international networks and independent boutique agencies working across the luxury industry, from fashion, hospitality and travel to watches and jewelry, beauty, design and lifestyle.
For Sparkling PR, being included is both an honor and a meaningful recognition of the work we have been building with luxury brands across markets.

“We are truly thrilled and very honored to see Sparkling PR included among the TOP Luxury PR Agencies of the World 2026. Finding our name alongside some of the most recognized and respected agencies in the industry is incredibly meaningful to us. As an independent agency, we have always believed in combining close, personal relationships with our clients with an international outlook and a deep understanding of the luxury sector. This recognition belongs to our entire team, to the clients who trust us and to all the partners, journalists and people we have had the privilege of working with along the way.”
Marina Coelho, Founder & CEO, Sparkling PR
A global selection of luxury communications expertise
The World Luxury Chamber of Commerce compiled the 2026 selection through independent desk research, industry consultation and its international network, reviewing agencies for their work with luxury clients, industry standing and relevance to the luxury sector.
The criteria considered by WLCC include proven results for luxury brands, expertise in luxury positioning, influential media relationships, industry reputation and active involvement in the wider luxury conversation.

The final selection spans Europe, the Americas, the Middle East and Asia-Pacific and includes both large international networks and independent specialist agencies. Among them are names such as BPCM, Burson, Edelman, Havas PR Network, Karla Otto, KCD, Purple, Ruder Finn Atteline and many other agencies operating across some of the world’s key luxury markets. And, representing Portugal on the list, Sparkling PR.
Built independently, thinking internationally
Since its beginnings, Sparkling PR has approached luxury communications through a combination of sector knowledge, strong media relationships and strategies adapted to the individual identity of each brand.
Our work has taken us across markets and across different areas of luxury, with a particularly strong connection to watchmaking, jewelry and lifestyle, while maintaining the close senior involvement and flexibility that comes with being an independent agency. That balance, between a boutique approach and an international perspective, has remained central as Sparkling PR has grown.
The WLCC selection itself highlights the different strengths that agencies can bring to luxury communications: while international networks offer scale across multiple countries, independent agencies can bring close senior involvement, specialist knowledge and established relationships within particular markets.
For us, those qualities have never been mutually exclusive. We believe that understanding a market in detail and thinking internationally can, and should, go together. A recognition shared with the people behind the work.
PR is ultimately built on relationships. With clients, journalists, partners… And with the people behind the brands and stories we have the responsibility to communicate.

Being included in the TOP Luxury PR Agencies of the World 2026 is therefore not only a recognition of Sparkling PR as an agency. It is also a moment to acknowledge everyone who has contributed to the work that brought us here.
To our team, our clients and our partners: thank you for being part of the journey.
And to the World Luxury Chamber of Commerce, thank you for including Sparkling PR among this global community of luxury communications agencies. We are honored to be there, and excited about what comes next.






















