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Sparkling PR Named a Top Luxury PR Agency


PARALLÈLE / SPARKLING NEWS
LUXURY COMMUNICATIONS · TOP LUXURY PR AGENCIES OF THE WORLD 2026

Sparkling PR Named Among the TOP Luxury PR Agencies of the World 2026

Sparkling PR has been selected by the World Luxury Chamber of Commerce for its TOP Luxury PR Agencies of the World 2026, joining a global selection of agencies recognized for their work and expertise in luxury communications.

We are delighted to share some very special news: Sparkling PR has been included in the TOP Luxury PR Agencies of the World 2026, a global selection published by the World Luxury Chamber of Commerce (WLCC).

Announced on 6 October, the selection brings together international networks and independent boutique agencies working across the luxury industry, from fashion, hospitality and travel to watches and jewelry, beauty, design and lifestyle.

For Sparkling PR, being included is both an honor and a meaningful recognition of the work we have been building with luxury brands across markets.

PR in the digital era

“We are truly thrilled and very honored to see Sparkling PR included among the TOP Luxury PR Agencies of the World 2026. Finding our name alongside some of the most recognized and respected agencies in the industry is incredibly meaningful to us. As an independent agency, we have always believed in combining close, personal relationships with our clients with an international outlook and a deep understanding of the luxury sector. This recognition belongs to our entire team, to the clients who trust us and to all the partners, journalists and people we have had the privilege of working with along the way.”

Marina Coelho, Founder & CEO, Sparkling PR

A global selection of luxury communications expertise

The World Luxury Chamber of Commerce compiled the 2026 selection through independent desk research, industry consultation and its international network, reviewing agencies for their work with luxury clients, industry standing and relevance to the luxury sector.

The criteria considered by WLCC include proven results for luxury brands, expertise in luxury positioning, influential media relationships, industry reputation and active involvement in the wider luxury conversation.

The final selection spans Europe, the Americas, the Middle East and Asia-Pacific and includes both large international networks and independent specialist agencies. Among them are names such as BPCM, Burson, Edelman, Havas PR Network, Karla Otto, KCD, Purple, Ruder Finn Atteline and many other agencies operating across some of the world’s key luxury markets. And, representing Portugal on the list, Sparkling PR.

Built independently, thinking internationally

Since its beginnings, Sparkling PR has approached luxury communications through a combination of sector knowledge, strong media relationships and strategies adapted to the individual identity of each brand.

Our work has taken us across markets and across different areas of luxury, with a particularly strong connection to watchmaking, jewelry and lifestyle, while maintaining the close senior involvement and flexibility that comes with being an independent agency. That balance, between a boutique approach and an international perspective, has remained central as Sparkling PR has grown.

The WLCC selection itself highlights the different strengths that agencies can bring to luxury communications: while international networks offer scale across multiple countries, independent agencies can bring close senior involvement, specialist knowledge and established relationships within particular markets.

For us, those qualities have never been mutually exclusive. We believe that understanding a market in detail and thinking internationally can, and should, go together. A recognition shared with the people behind the work.

PR is ultimately built on relationships. With clients, journalists, partners… And with the people behind the brands and stories we have the responsibility to communicate.

PR agency luxury brands

Being included in the TOP Luxury PR Agencies of the World 2026 is therefore not only a recognition of Sparkling PR as an agency. It is also a moment to acknowledge everyone who has contributed to the work that brought us here.

To our team, our clients and our partners: thank you for being part of the journey.

And to the World Luxury Chamber of Commerce, thank you for including Sparkling PR among this global community of luxury communications agencies. We are honored to be there, and excited about what comes next.

Client Stories, Watches & Jewellery

Time Leaves Its Mark: The Eberhard & Co. Scafograf 200 MCMLIX Bronze Edition


PARALLÈLE / WATCHES & JEWELLERY
IN FOCUS · FREDERIQUE CONSTANT

Time Leaves Its Mark

Eberhard & Co. introduces bronze to the Scafograf 200 MCMLIX, creating a dive watch designed to change with time and with the person wearing it.

While some materials are chosen because they resist time, bronze is interesting precisely because it records it. For the new Scafograf 200 MCMLIX Bronze Edition, Eberhard & Co. has introduced bronze to two of the watch’s most distinctive elements: the bezel and crown. Against the stainless-steel case, black ceramic and black dial, the warmer metal immediately changes the character of the Scafograf.

But this is a contrast that will not remain exactly as it is on day one. Exposed to air, humidity and salt water, bronze gradually changes in surface, color and brightness, developing the natural patina that protects the metal and gives each piece its own appearance. On a watch created for the water, that feels particularly appropriate.

A story that started in 1959

The relationship between Eberhard & Co. and the sea goes back further than the Scafograf itself. As early as the 1930s, officers of the Italian Royal Navy were regularly presented with an Eberhard & Co. chronograph as a distinctive symbol of their role. The Scafograf collection followed in 1959, becoming one of the clearest expressions of Maison’s connection with the marine world.

The Scafograf 200 MCMLIX carries that history forward in a contemporary 39 mm format, while retaining visual references to the original model. Those references remain present in the Bronze Edition.

Round and triangular applied indexes structure the black dial, while the distinctive triangular tip of the hour hand recalls the configuration of the first Scafograf from 1959. Bronze-colored polished outlines introduce the material’s warmer tone across the dial without actually turning the entire watch into bronze.

That distinction matters. Rather than covering the watch in the material, Eberhard & Co. has used bronze selectively.

Bronze, steel and black

The 39 mm case remains stainless steel, with a satin finish and polished profiles. The bronze appears on the unidirectional rotating bezel and screw-down crown, creating a contrast that is reinforced by the bezel’s black ceramic insert. On the bezel, bronze-colored details are joined by vintage-inspired luminescence across the first quarter of the minute scale.

The same combination continues on the dial. Against black, the bronze-toned outlines of the indexes and hands become more pronounced, while vintage-inspired luminescence reinforces the historical references. A peripheral minute track is laser-engraved around the dial.

The result is warmer than the usual language of the steel dive watch, but still recognizably Scafograf. And because only certain components are bronze, those elements will gradually develop their own patina against a steel case that does not change in the same way. The watch will not simply age. Its contrasts will evolve.

Still a Scafograf

The material may be the novelty, but the functional codes of the collection remain intact. The Scafograf 200 MCMLIX Bronze Edition is water-resistant to 200 meters and equipped with a unidirectional rotating bezel with a diving-time scale, a screw-down crown and an automatic helium escape valve at 9 o’clock. A domed sapphire crystal receives an anti-reflective treatment on its inner surface.

Even the part normally hidden from view receives its own detail: the screwed stainless-steel caseback carries the Scafograf starfish in 5N gold-tone PVD and inside is an automatic mechanical movement with a Glucydur balance and central seconds.

Beyond the water

There is another shift happening here. Dive watches were historically defined first by function, and their aesthetic naturally followed. The Scafograf 200 MCMLIX Bronze Edition retains those technical characteristics, but Eberhard & Co. is also deliberately pushing the model towards greater versatility.

Three configurations make that particularly visible. The watch can be paired with a black water-resistant leather strap with a vintage appearance and bronze-colored stitching, a new steel Milanese mesh bracelet, or the sportier Chassis® steel bracelet.

Each changes the personality of the same watch. On leather, the bronze and black combination brings out its more vintage character. The Milanese bracelet gives the watch a different kind of elegance, while the Chassis® keeps it closer to the overtly sporty side of the Scafograf.
It is still a watch equipped to go underwater. It simply no longer needs the water to explain itself.

A material that remembers

Eberhard & Co. unveiled the Scafograf 200 MCMLIX Bronze Edition in connection with the Genoa International Boat Show 2026, where the Maison serves as Official Timekeeper and, for the fifth consecutive year, uses the event to celebrate its longstanding relationship with the sea.

That setting gives the choice of bronze another layer. Its resistance to corrosion makes it naturally connected to the marine environment. Its tendency to develop a patina makes that relationship visible. A scratch, salt water, humidity, air… over time, the surface responds to all of them.

Most watches are designed to tell us how much time has passed. This one lets some of that time remain on the watch itself.

Sparkling PR is the exclusive public relations agency for Eberhard & Co. in the Spanish and Portuguese market only.

Contact us to receive the full press release.

Client Stories, Watches & Jewellery

From Hand-Winding to the Moon: Frederique Constant’s Latest Novelties


PARALLÈLE / WATCHES & JEWELLERY
IN FOCUS · FREDERIQUE CONSTANT

From Hand-Winding to the Moon

With the first mechanical movement in the Moneta collection and a new Manufacture moonphase for the Highlife, Frederique Constant’s latest releases explore two very different sides of contemporary mechanical watchmaking.

Frederique Constant’s latest novelties arrive from opposite directions. The new Classics Moneta Handwinding takes a young collection back to one of watchmaking’s most traditional gestures: winding a mechanical movement by hand. The Highlife Moonphase Date Manufacture, meanwhile, introduces a new Manufacture complication to one of the Maison’s most contemporary collections.

One is deliberately simple and neo-retro. The other combines moonphase, date and a 72-hour power reserve in a versatile 39 mm case. Together, they offer two different expressions of an idea that has long shaped Frederique Constant: combining Swiss mechanical watchmaking, technical expertise and accessibility.

The Moneta becomes mechanical

Introduced in 2024, the Classics Moneta built its identity around an unusual detail. Its distinctive rehaut is finished with fine grooves inspired by the ridged edge of a coin, the detail from which Moneta takes its name. It is subtle enough not to dominate the watch, but distinctive enough to give an otherwise classical design its own character.

Now, for the first time, the collection becomes mechanical. The new Classics Moneta Handwinding houses the FC-435, a manually wound caliber from Swiss movement manufacturer La Joux-Perret, personalized exclusively for Frederique Constant. As both La Joux-Perret and Frederique Constant belong to the Citizen Group, the Maison describes it as an “in-group” movement.

Visible through the sapphire caseback, the caliber offers 63 hours of power reserve and operates at 4 Hz. Its Côtes de Genève decoration is complemented by the Frederique Constant crest at the center, while the absence of an oscillating weight leaves the movement fully visible. The choice of hand-winding feels particularly suited to the Moneta.

Rather than simply introducing a mechanical movement, Frederique Constant has used it to reinforce the watch’s neo-retro identity. Winding it becomes part of the experience; turning it over reveals another.

A new size, and a new dial

The mechanical transition comes with changes on the outside too. The stainless-steel case introduces a new 38.5 mm diameter, while the dial combines a smoked salmon center with a gradient that darkens towards black at the edges. Applied mirror-polished indexes sit alongside central dauphine hands, while small seconds at 6 o’clock reinforce the classical proportions and 1950s influence.

There are plenty of vintage references here, but the result stops short of becoming nostalgic. The salmon dial, hand-wound movement, small seconds and black alligator leather strap establish the mood without overwhelming the simplicity that made the Moneta recognizable in the first place.

Limited to 999 pieces, the Classics Moneta Handwinding represents a significant evolution for a collection that is only two years old: its distinctive design remains, now paired for the first time with a mechanical movement.

The Highlife looks to the Moon

If the Moneta is about going back to basics, the new Highlife Moonphase Date Manufacture takes the opposite approach. Since its relaunch in 2020, the Highlife collection has explored several complications, including the Worldtimer, chronograph and perpetual calendar. The Moonphase Date now joins them.

At its heart is the new FC-716 automatic Manufacture caliber, designed and assembled by Frederique Constant in Geneva. It provides a 72-hour, or three-day, power reserve, thanks to a redesigned barrel and a mainspring produced from a new alloy. The movement combines two synchronized indications: moonphase and date. Both can be adjusted directly through the crown, avoiding additional correctors and keeping the complication straightforward to use.

Through the sapphire caseback, the FC-716 reveals its perlage and Côtes de Genève decoration. But from the front, the Moon is clearly the protagonist.

Making the complication the center

Frederique Constant has given the moonphase display a highly detailed treatment, reproducing variations in grey, relief and shadow across the lunar surface. Positioned at 6 o’clock and surrounded by the date indication, it also determines the visual structure of the dial. Rather than radiating from its conventional central point, the sunray finish begins at the moonphase itself. The complication becomes the visual center of the watch, with the rest of the dial appearing to extend from it.

The 39 mm stainless-steel case is offered with two dial interpretations. The first combines a rose-champagne sunray finish with a deep blue moonphase display, creating a contrast between warm gold and copper tones and the darker representation of the night sky. The second takes a more tonal approach, pairing a midnight-blue dial with a slightly darker blue moonphase. A red “31” provides the one deliberate interruption, marking the end of the monthly cycle.

Both versions are delivered with two interchangeable options: a blue Saffiano leather strap and a five-link stainless-steel bracelet with alternating polished and brushed finishes. It gives the Highlife two quite different personalities without changing the watch itself.

Different watches, same direction

The two releases occupy very different places within the Frederique Constant universe. The Moneta introduces the first mechanical movement in the collection. The Highlife continues a line of complications that already includes the Worldtimer, chronograph and perpetual calendar.

One offers the tactile simplicity of hand-winding and small seconds. The other brings together an automatic Manufacture caliber, moonphase and date. Yet both reflect a familiar Frederique Constant approach: putting traditional watchmaking ideas into watches intended to be worn rather than simply admiredfrom a distance.

That philosophy is particularly visible in the way each watch approaches mechanical watchmaking. The Moneta combines a decorated Swiss mechanical movement, a 63-hour power reserve and limited production with a deliberately restrained design, while the Highlife Moonphase Date Manufacture brings together an in-house calibre, a 72-hour power reserve and two synchronized complications in an everyday 39 mm format.

The complication is there. So is the watchmaking. But neither is presented as something that needs to feel inaccessible.

A double GPHG pre-selection

The timing also brings another piece of news for Frederique Constant. The Classics Moneta Handwinding has been pre-selected by the Academy of the Grand Prix d’Horlogerie de Genève 2026 in the Challenge category. It is joined by the Classic Worldtimer Manufacture, pre-selected in the Petite Aiguille category.

The Worldtimer is not one of the September novelties explored here, but the double pre-selection brings together two different expressions of Frederique Constant’s mechanical watchmaking: the first mechanical Moneta and one of the Manufacture’s established complications.

The winners will be announced during the GPHG ceremony in Geneva on 7 November 2026.

For now, the two latest releases tell their own story. From winding a watch by hand to following the phases of the Moon, Frederique Constant is approaching mechanical watchmaking from two very different directions, while keeping the distance between the watch and the person wearing it deliberately short.

Sparkling PR is the exclusive public relations agency for Frederique Constant in the Portuguese market only.

Contact us to receive the full press release.

Client Stories

Frederique Constant Classics Runabout Automatic GMT: A Tribute to the Dolce Vita


The dolce vita takes on a new level of Manufacture sophistication

Blending the essence of Italian elegance with Genevan horological savoir-faire, the new Frederique Constant Classics Runabout Automatic GMT is a highly coveted collector’s piece. Since 2013, Frederique Constant has partnered with the Riva Historical Society, releasing limited-edition timepieces every two years to honor and support the preservation of these legendary wooden boats.

A Tribute to the Riva Historical Society

For 2026, this nautical-inspired collection reinvents itself with a stunning 42mm timepiece available in two breathtaking versions: abyssal blue and teak brown. These colors pay a passionate homage to the classic vessels preserved by the Riva Historical Society.

The Manufacture GMT Complication: A Collector’s Dream

What truly sets the 2026 Classics Runabout apart for watch collectors is the integration of an in-house Manufacture GMT module. Adding to the reliable FC-350 automatic caliber base, this dual-time complication features a central hand with a luminescent arrowhead, alongside a date display at 6 o’clock. This addition perfectly embodies Frederique Constant’s founding mission: offering high-end Swiss watchmaking at a competitive price point. The retail price is set at 2.095€.

Nautical Aesthetics: Abyssal Blue and Teak Brown Dials

Aesthetically, the dials are a masterclass in nautical luxury. They feature a vertical satin finish at the center, meticulously designed to evoke the hand-assembled teak wooden decks of classic Riva boats. The deep blue dial naturally reflects the waters of the Mediterranean, while the brown elegantly represents the wood tones.
To ensure optimal legibility, the 24-hour second time zone is centrally displayed, removing the need for a day/night indicator. The dial is finished with luminescent “old radium” beige Arabic numerals and baton hour markers in a slightly vintage typography that suits the heritage of the Riva Historical Society.

Technical Specifications & Limited Edition Exclusivity

  • Case: The watch features a 42mm polished three-part stainless steel case. It is water-resistant up to 5 ATM, which is equivalent to 50 meters or 164 feet.
  • Movement: It is powered by the automatic FC-350 caliber. It features a 38-hour power reserve, operates at 28,800 alt/h, and contains 26 jewels.
  • Straps: The blue dial version comes with a black rubber strap and a pin buckle. The brown dial version is paired with a brown genuine leather strap and a folding buckle. Both straps feature tone-on-tone stitching.
  • Exclusivity: Production is strictly limited to 888 units for each dial version. The case back features an engraved “ONE OF 888” limited edition inscription.
  • Presentation: The case back utilizes smoked sapphire crystal to reveal vertical Côtes de Genève finishing alongside the Riva Historical Society flag logo. The timepiece is presented in a luxurious gift box alongside a miniature replica of a Runabout boat.

Sparkling PR is the exclusive public relations agency for Frederique Constant in the Portuguese market only.

Contact us to receive the full press release.

Perspectives

The Stories Behind Luxury – When Storytelling takes centerstage


Luxury has never been solely about products. While exclusivity remain essential, what increasingly distinguishes successful luxury brands is their ability to tell compelling stories.

In a landscape where consumers are exposed to countless marketing messages every day, storytelling has become one of the most powerful tools for creating emotional connections and long-term brand relevance.

Today’s consumers, particularly younger generations, are looking for more than aesthetics or status. They want to understand a brand’s values, heritage, inspiration, and purpose. As a result, luxury campaigns are increasingly moving beyond product-focused communication and embracing narratives that create meaning. Whether through founder stories, cultural heritage, or exceptional craftsmanship, luxury brands are increasingly using storytelling to create emotional connections.

Independent watchmaker Minase, for example. The brand communicates the philosophy of Japanese craftsmanship and the human expertise behind every timepiece. Demonstrating that consumers are often drawn as much to the story behind a product as to the product itself.

LUXURY STORYTELLING TAKES MANY FORMS

Luxury storytelling takes many forms. While brands such as Minase build their narrative around human expertise, others focus on emotion, heritage, and imagination.

Van Cleef & Arpels, for example, has long created collections inspired by poetry, nature, ballet, and fairy tales, transforming jewellery into stories that evoke emotion and wonder. As the Maison explains: “Since its founding in 1906, Van Cleef & Arpels has often turned to nature as an inexhaustible source of inspiration. Enthralled by the constant metamorphoses of flora and fauna, the Maison creates pieces that echo the blooming of flowers and the lushness of gardens.”

Similarly, A. Lange & Söhne‘s communication is deeply rooted in heritage and the revival of German watchmaking following reunification. The brand’s story is closely linked to its origins in Glashütte and the relaunch of the manufacture in 1990 by Walter Lange, the great-grandson of founder Ferdinand Adolph Lange. As the company states: “Our values and aspirations are closely linked to the history of Saxon fine watchmaking.”

In each of these examples, the product is only part of the story. What truly resonates with audiences is the narrative that surrounds it. The history, the culture, and the values that give meaning to the object itself.

TURNING STORIES INTO CONNECTIONS

At a time when consumers are looking for authenticity, meaning, and emotional connection, storytelling has become one of the most valuable assets a luxury brand can possess. Products may attract attention, but it is the stories behind them that create engagement, build trust, and foster long-term loyalty.

Whether rooted in culture or personal vision. The most successful luxury brands understand that every creation carries a narrative worth sharing. The challenge is not simply having a story, but knowing how to communicate it to the right audience, through the right channels, at the right moment.

At Sparkling PR, we work with brands that have meaningful stories to tell. From independent watchmakers and luxury maisons, we believe that strategic communication is about transforming those stories into conversations that resonate with audiences, media, and industry stakeholders alike.

Because in today’s luxury landscape, storytelling is no longer an addition to communication, it is communication itself.

What story is your brand telling?

Follow Sparkling PR on Instagram for more insights on luxury, culture, and communication. If your brand has a story worth telling, get in touch with our team to discover how strategic public relations can help bring that story to the right audience.