PARALLÈLE | NEW YORK WATCH 2026
OPENING EDITORIAL
NEW YORK | OCTOBER 16 – 18
New York,
Here We Come.
Two shows. Two clients. Three days inside one of watchmaking’s most energetic cities.
Sparkling PR returns to New York Watch Week with Schwarz Etienne at WatchTime and Col&McArthur at Windup; reconnecting with editors, collectors, creators and old friends along the way.
“We see many of our American friends in Geneva. New York gives us the chance to meet them at home.” – Marina Coelho, Founder & CEO of Sparkling PR
SCHWARZ ETIENNE | WATCHTIME
Independent watchmaking, in the spotlight.
For Schwarz Etienne, New York is another step in a wider American conversation. After Atlanta, the Manufacture arrives in Manhattan with a watch that rewards the closer look: the 1902 Petite Seconde Heure Dorée.
THE WATCH TO SEE
1902 Petite Seconde
Heure Dorée
A dark, restrained expression of the 1902 collection and exactly the kind of watch whose surfaces, movement and proportions make more sense once it is in the hand.
In Geneva, the dial drew people in. The movement made them stay. New York gives us another chance to watch that reaction happen in real time.
COL&MCARTHUR | WINDUP WATCH FAIR
When the story comes first.
Windup offers a different rhythm: open, energetic and collector-driven. It is a natural setting for Col&McArthur, where every watch begins with a story meant to be discovered in person.
A particularly American conversation.
A collection built around the memory of 1776 arrives in the United States during its 250th anniversary year. In New York, the historical references move from the page to the wrist.
Watchmaking meets music and emotion.
The Céline Dion Tribute Collection brings a different kind of storytelling to Col&McArthur, combining watchmaking with music, memory and the cultural legacy of one of the world’s most recognisable voices.
History you can hold.
Normandy 1944 transforms historical memory into something physical and immediate, inviting collectors to discover the materials, details and stories behind the collection directly on the wrist.
WHY NEW YORK MATTERS
Visibility is useful.
Meaningful visibility lasts.
A photograph can introduce a watch. A release can explain it. But relationships still happen when a journalist sits down with a founder, or a collector turns the watch over.
That is where Sparkling PR comes in: creating the introductions, context and continuity that allow those conversations to travel beyond the fair.
PARALLÈLE IN NEW YORK
New York Watch Week 2026
This story opens our New York coverage. Follow PARALLÈLE for field notes, closer looks at the watches and conversations from the week.
NOW READING · OPENING EDITORIAL
New York, Here We Come
Where we’ll be, what we’ll be watching and why this week matters.
COMING NEXT · NYC NOTES 01
First Impressions
The people, watches and small moments that define our first day in the city.
COMING SOON · IN FOCUS
Closer Looks
Dedicated stories from Schwarz Etienne and Col&McArthur in New York.
See you in New York
WATCHTIME | GOTHAM HALL | OCTOBER 16 – 18
WINDUP WATCH FAIR | CENTER415 | OCTOBER 16 – 18