Meet our client – Empower Sports

sports agency

Empower Sports is a Sports Communication Agency
created by Pedro Pinto in 2018.

Empower works with athletes, coaches, sports executives and clubs to promote their image, protect their reputation and monetize their brand.

Pedro Pinto, the company founder and CEO has over 20 years experience in media, communications and sport. He spent more than a decade with CNN International as a sports presenter, reporter and executive producer. Pedro then held the position of UEFA Communications Director for a four year tenure, leading the press office, editorial and digital content and corporate communications.

Empower Sports is based in Lisbon but operates at a worldwide level, and currently manages an impressive portfolio of high profile Portuguese football players and coaches, such as Nani, Paulo Fonseca and C├ędric Soares.


Luxury brands have always been interested in partnering up with sports in general. At first, brands approached more elitist sports; but as time went by, they understood the power of popular sports such as rugby, the NBA and even football. Nowadays, these collaborations have become a mainstream practice.

Empower Sports reached out to Sparkling PR so we could consult, develop and manage partnerships between their clients and luxury brands worldwide.

“For those who know me, understand that football is a family affair. One of my first memories is seeing my father play at the glorious Benfica stadium, so this collaboration with Pedro was a natural match and I’m very excited to start working on finding brands that are a perfect fit for each of these incredible football icons”
Marina Coelho, Founder of Sparkling PR