Chic Every Weather is a fashion app serving as a personal assistant where the user can shop curated looks from the most iconic brands.
Chic was launched in 2018 by Joana Branco, a fashionista at heart and her husband João, a talented designer. Joana understands the struggle of everyday women who want to dress to impress, or just find the perfect look for that special occasion.
Chic offers thousands of look combinations from premium and luxury brands, making it easy to choose the preferred style with a simple click of the refresh button. The user not only gets inspired by the looks but can also purchase them straight from the retailer’s website.
From the early stages, Joana had a very clear idea of what she wanted her app to do and look like. The result was a sleek, elegant and fashion-forward design, so easy and fun to use, it can become addictive. But Joana also wanted to incorporate a social responsibility component which is very dear to her and so through occasional partnerships, Chic Every Weather is able to share awareness on some of Joana’s most treasured causes. Most recently, she used her platform to inspire donations to help with the Australian Wildfires crisis.
The fashion app Chic Every Weather is based in Lisbon, Portugal and currently collaborates with brands like Farfetch, Gravithin, Josefinas and Omnia.
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Joana enlisted Sparkling PR’s communication consulting services and as such, we will be consulting in international Business Development, PR and Digital activities.
“From the moment I met Joana, I knew that we would be a great match. Her love for fashion and her devotion to helping people is what we thrive to work with at Sparkling PR.”
Marina Coelho, founder of Sparkling PR