Our newest client Eberhard & Co is a Swiss watch brand. The brand wishes to further develop its presence in the Spanish market; and the relationships with its distribution network. Sparkling PR will lend its support by working on increasing brand recognition and brand image in the market, and more importantly, by rekindling relationships with the vast national media landscape.
ABOUT THE BRAND – EBERHARD & CO
Eberhard & Co. watches boast over a century of research and passion. Since 1887 the Swiss brand has been synonymous with excellence and innovation; which are represented in precious timepieces with high technical content that have marked important stages; the pocket chronograph, the first wrist chronograph, right up to dual time watches.
THE PR CAMPAIGN
Sparkling PR will work on rekindling relationships with the local press and develop the brand’s awareness by taking care of all matters of public relations and marketing activities. This will be achieved by the:
- Translation of PR material
- Distribution of PR material to over 230 contacts in Spain
- Personalization of emails sent to journalists
- Personal follow-up with Watches & Luxury top editors
- Article negotiations: product launches, interviews, brand history, exhibitions & press visits
- Media monitoring of press coverage
- Organization of press and client events
- Setting-up partnerships with influencers, collectors and other partners
- Management of local social media activities