Sparkling PR at the Grande Prémio de Relojoaria


Marina Coelho joins jury
for the Grande Prémio de Relojoaria

Fernando Correia de Oliveira, editor-in-chief of the Anuário de Relógios & Canetas invites Sparkling PR’s founder, Marina Coelho to be part of the jury for this year’s edition
of the “Grande Prémio de Relojoaria”


Marina Coelho has been an active member of the international watchmaking industry for more than 14 years. Her professional career started in the Richemont Group in Miami, where she joined the teams of Baume & Mercier and Montblanc, and then ultimately led the Officine Panerai’s Marketing & Communications department for Central & South America.

She later moved back to Portugal where she joined the Marketing team of one of the most important retailers in the industry, Boutique dos Relógios. She then moved to Madrid and Geneva, where she worked as Marketing Manager, International Public Relations Manager and International Media Officer for brands like Jaeger-LeCoultre, de GRISOGONO, Chopard and Frédérique Constant.

Marina made the personal decision to move back to Lisbon in March 2018, to be closer to home and open her own agency, Sparkling PR, designed to internationally promote Portuguese brands through personalized communication services: Strategic Communication, Press & Public Relations, Influencer Marketing, Events & Partnerships Management.

Her international experience in the watchmaking industry will undoubtedly be one of the determining factors that will help her select the candidates for the various categories of the “Grande Prémio de Relojoaria”.

It is a great honor to be considered let alone chosen to integrate such a restricted group of watchmaking connoisseurs. I’d like to thank Fernando Correia de Oliveira for this incredible opportunity!

Marina Coelho, Founder of Sparkling PR

Grande Prémio de Relojoaria

The “Grande Prémio” is an event, unique in its kind in Portugal. It annually distinguishes the best timepieces in different categories. With this initiative, The Anuário de Relógios & Canetas aims to promote the watch industry, its brands and representatives in Portugal, thus recognizing its important contribution to the evolution of the service sector in the country and,
especially to the luxury industry.

Anuário Relógios & Canetas will host the third edition of the “Grande Prémio de Relojoaria”. The shortlist of the “Grande Prémio” nominees will be announced, for the first time at Portojoia 2019 on 27 September, thus reinforcing a partnership that has been flourishing for years.

The “Grande Prémio” distinguishes models sold in the Portuguese market and launched within the year. Thus in its third edition, watches released in the national market in 2019
will be taken into account.

The “Grande Prémio” has the following categories: Watch of the Year (Grande Prémio), Best Complication, Best Men’s Watch, Best Ladies’ Watch, Best Sport’s Watch, Best Design, Best “Daily” Watch, Public’s Choice Award, Special Jury Award.

The winners of the 2019 “Grande Prémio de Relojoaria” will be announced in November,
at an event to be held at the Tivoli Palácio dos Seteais Hotel, in Sintra.

Announcing the Grande Prémio de Relojoaria nominees at Portojoia