Sparkling PR started working with Eberhard & Co. as the brand’s Public Relations agency for the Spanish market in October 2021. As it is quite usual during the 4th quarter, we organised a press lunch to not only kick-off our collaboration but to also announce to the press the return of the brand to market.
THE BRAND – EBERHARD & CO.
Eberhard & Co. watches boast over a century of research and passion. Since 1887 the Swiss brand has been synonymous with excellence and innovation; which are represented in precious timepieces with high technical content that have marked important stages; the pocket chronograph, the first wrist chronograph, right up to dual time watches.
- Present the new collection
- Secure press presence for the press lunch
- Prepare press list with targeted segments in mind
- Distribute save the date
- Distribute invitation
- Follow-up on RSVPs
- Negotiate coverage
- Post-event follow-up: distribute additional information