Sparkling PR will lead the press relations efforts for Frédéric Jouvenot, aiming to elevate the brand’s visibility and presence at Time to Watches.
ABOUT THE BRAND – FRÉDÉRIC JOUVENOT
Frédéric Jouvenot’s journey began as co-founder of CONCEPTO, one of Switzerland’s most prestigious movement and complication manufacturers. Futhermore, since launching his eponymous brand in 2008, Jouvenot has captivated collectors worldwide with avant-garde concepts, disruptive designs, and a commitment to preserving traditional craftsmanship. Each Frédéric Jouvenot timepiece is meticulously assembled in La Chaux-de-Fonds, a cradle of Swiss watchmaking, reflecting the brand’s core values of authenticity, exclusivity, and technical ingenuity. The brand’s creations embody a seamless fusion of artistic expression and technical excellence offering collectors and enthusiasts a rare glimpse into the future of Swiss watchmaking.
THE PR CAMPAIGN
The campaign will focus on Time to Watches, using a multifaceted strategy that includes the following:
- Distribution of PR Material to International Press
- Personalized Emails to the Press
- Delivery and follow-up of invitations
- Press appointments management
- Personal Follow-Up with Editors
- Article Negotiations
- Media Monitoring of Press Coverage
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