Sparkling PR has been appointed to lead the international press relations efforts for Schwarz Etienne, aiming to elevate the brand’s visibility and presence across key global markets.
ABOUT THE BRAND – SCHWARZ ETIENNE
Schwarz Etienne is a Swiss watchmaker renowned for its commitment to artistry in horology. With a history dating back to 1902, the brand remains one of Switzerland’s best-kept secrets. Known for blending tradition with modern engineering, Schwarz Etienne crafts exceptional pieces that tell more than just time.
THE PR CAMPAIGN
The campaign will target top-tier media outlets and luxury-focused publications through a multi-faceted strategy that includes:
- Distribution of PR Material to International Press
- Personalization of Emails Sent to Journalists
- Organizing Exclusive Press Events
- Personal Follow-Up with Editors from Watches, Business, Lifestyle, and Luxury Publications
- Article Negotiations: Product launches, interviews, collections, and brand history
- Media Monitoring of Press Coverage
- Continuous Media Relations and Training for the brand’s contacts
- Event Announcements and Follow-up, Invitation Management, RSVP Tracking, and Guest List Customization, On-site Media Management during events.
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