VIP CLIENT MANAGEMENT
BEL-AIR FINE ART x Marina de Cascais
Bel-Air Fine Art is a group of art galleries based in Switzerland. For their first pop-up gallery in the Marina de Cascais, Portugal; they requested Sparkling PR’s assistance to not only create a press and public relations campaign but also invite and manage the VIP clients.
The event lasted for a month. During which time, Sparkling PR accessed its own network; and invited art collectors, UHNWI as well as VIP clients to visit the Bel-Air Fine Art gallery. These clients were able to discover the group’s four most quintessential art movements: Contemporary Art; Neo Pop Art; Optical Art and Contemporary Photography.
The art gallery showcased critically acclaimed artists who best represent these styles, and over 200 works, all authenticated and certified, which were of course for sale to the delight of art enthusiasts. Among them, Salvador Dali, Jeff Koons, Carole Feuerman, Idan Zareski, Richard Orlinski, Patrick Rubinstein, Patrick Hughes, Joseph, Christian Voigt, Cécile Plaisance, and many more.
The success of this VIP Client Management activity was measured not only by the attendance of VIPs from our network but also from its commercial outcome.
To learn more about our VIP Client Management services; and how we can adapt it to your marketing strategies, contact us.