Meia Lua Watches is a Portuguese micro-brand just over two years old based out of Lisbon, Portugal. Gonçalo Lopes is a young finance professional who decided to change careers and follow his passion. He reached out to Sparkling PR so we could assist in the development of his business and marketing strategies. Following our initial business development service, which you can view here, we began working on the Public Relations & Communications Campaign; specifically for the launch of the brand’s newest model.
MEIA LUA – THE BRAND
The MEIA LUA brand was born in Lisbon, where the Tagus meets the Atlantic and the water meets the city. The purpose of the brand is to deliver exclusive automatic timepieces with upscale features, carefully crafted and yet reasonably priced. Meia Lua stands for “half-moon” in the Portuguese language; and the moon does play an important role for the brand’s inspiration and motive. Not only is the moon an essential aspect of the watchmaking world, it holds a sentimental place in the heart of the Portuguese people. MEIA LUA Watches aims to place Portugal, a country of strong watch culture and tradition; in the international scene of the watch industry – and so far the brand has sold their distinct pieces to more than 30 countries all over the world.
THE PR CAMPAIGN
In preparation of the launch of their newest model, Sparkling PR devised a global PR campaign with the goal of promoting the brand’s content across top tier journalists, editors, collectors and influencers of the watchmaking industry; namely GMT Magazine, Revolution, Watchonista, Quill & Pad, and more. This was achieved by the:
- Creation and translation of PR material
- Distribution of PR material to over 200 contacts worldwide
- Personalized emails sent to journalists
- Personal follow-up with top editors
- Article negotiations: product launches, interviews, brand history, product reviews & press visits
- Media monitoring of press coverage
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Contact us for a detailed quote on our international Public Relations services.