In November 2018, Nicolas Hildenbrand, a young creative entrepreneur, founded the start-up watchdreamer, based in Pully, Switzerland.
Watchdreamer’s goal is simple: to offer the possibility to buy a luxury watch with zero-interest financing, staggered up to 48 monthly payments, at no cost. All 100% online, instantaneous and without unnecessary paperwork.
THE PR CAMPAIGN
Sparkling PR worked on promoting the platforms latest news to the Swiss press, increasing the brand’s national visibility with negotiated media coverage. This was achieved by the:
- Translation of PR material
- Distribution of PR material to Swiss Press
- Personalization of emails sent to journalists
- Personal follow-up with Watches, Business, Lifestyle and Luxury top editors
- Article negotiations: product launches, interviews, platform history
- Media monitoring of press coverage