Sparkling PR organized a press day for S.T. Dupont. The objective was to celebrate the opening of the brand’s newest boutique in Lisbon.
The Maison knows how to adapt to the times through a myriad of creative concepts. This distinctive artistic craftsmanship of S.T. Dupont has been continually enriched with the most refined rarities in the world, such as Chinese lacquer, precious metals, and finest leathers.
Sparkling PR was charged with inviting the Portuguese press and negotiating media coverage. The PR tasks for this Press Day for S.T. Dupont included:
- Prepare press list with targeted segments in mind
- Secure press presence at the event
- Distribute save the date
- Distribute invitation
- Follow-up on RSVPs
- Negotiate coverage
- Post-event follow-up: distribute additional information