We’re delighted to announce that Rossiello Communications, the strategic communications consulting agency specializing in luxury, has chosen Sparkling PR to manage Time to Watches’ international media relations.
ABOUT TIME TO WATCHES
Time to Watches has evolved into a rich, diversified, and casual event offering a creative, and cool space for independent brands where creativity reigns. Focused on encounters and exchanges, Time to Watches aims to create synergies between the brands and their guests. Historical watches, newcomers, fashion, CPO (Certified Pre-Owned), connected watches, each visitor will find at Time to Watches its favorite brand and watch. Because of its richness, diversity, creativity and innovation, watchmaking can convey unique emotions, generating real favorites and captivating everyone.
THE PR CAMPAIGN
For 3 months, Sparkling PR will work on promoting the Time To Watches event amongst international and Swiss press in different segments of watchmaking, business, lifestyle and luxury. This will be achieved by the:
- Creation and translation of PR material
- Distribution of PR material to International Press
- Personalization of emails sent to journalists
- Personal follow-up with Watches, Business, Lifestyle and Luxury top editors
- Article negotiations: interviews, event news
- Delivery of invitations
- Monitor RSVPS to event
- Media monitoring of press coverage