PRESS RELATIONS | Singer Reimagined


Singer Reimagined has entrusted Sparkling PR with leading its international press relations efforts, amplifying the brand’s presence on a global scale.

ABOUT THE BRAND – SINGER REIMAGINED

The brand has become synonymous with the concept of Reimagining – bringing together iconic design with twenty-first century engineering and material science. Singer Reimagined was born from an encounter between Rob Dickinson, the founder of Singer Vehicle Design, and Marco Borraccino, a well-known Italian watch designer.

THE PR CAMPAIGN

Sparkling PR will be working on promoting the brand’s latest news to the press, increasing the brand’s international visibility. This will be achieved through the:

  • Distribution of PR material to International Press
  • Personalization of emails sent to journalists
  • Organisation of press events
  • Personal follow-up with Watches, Business, Lifestyle, Cars and Luxury top editors
  • Article negotiations: product launches, interviews, platform history
  • Media monitoring of press coverage

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