A press event organized by Sparkling PR. Our team was in charge of inviting press, promoting and negotiating media coverage for the Rallymaster II, a collaboration between Maurice de Mauriac and Racquet Magazine.
ABOUT THE BRAND – MAURICE DE MAURIAC
Founded by Daniel Dreifuss in 1997. The brand is famous for its exclusive series of mechanical watches featuring unique designs, a customizable approach, straps of the highest quality and robust movements tested by generations of watch lovers. Maurice de Mauriac have a great following of interested collectors and watch lovers from around the world and their watches continuously feature in watch, design and news media. Daniel’s sons Massimo and Leonard head the independent company since 2020 and their sister Masha recently joined them.
RALLYMASTER II PRESS EVENT
Sparkling PR worked on promoting the launch of “Rallymaster II”, in New York City prior to the US Open. This was achieved by the:
- Creation and translation of PR material
- Distribution of PR material to +2000 International Press’s contacts
- Personalization of emails sent to journalists
- Personal follow-up with Watches, Business, Lifestyle and Luxury top editors
- Invitation of NYC-based editors, RSVPs management
- Media coverage negotiation and follow-up
- Post-event follow-up: distribute additional information