To strengthen Maurice de Mauriac’s presence in Portugal and introduce the brand to key national media, Sparkling PR conceptualized, organized, and executed the brand’s first official press event in the country.
From strategy to creative direction, guest curation, and full on-site coordination, our team managed every step of the project ensuring that the event captured the brand’s independent soul, vibrant colors, and contemporary energy.
Held at Ferroviário, one of Lisbon’s most vibrant rooftops, the event brought together leading press friends, collectors and watch enthusiasts for an afternoon of discovery, conversation, and authentic connection with the world of Swiss watchmaking.
Attendees had the opportunity to meet Massimo Dreifuss. The charismatic CEO of Maurice de Mauriac, and to experience first-hand the brand’s creative universe, where craftsmanship meets individuality and urban flair. The event also celebrated the brand’s collaboration with Watch Garage. A Porto-based concept store that perfectly embodies Maurice de Mauriac’s relaxed and inclusive spirit.
ABOUT THE BRAND – MAURICE DE MAURIAC
Founded in Zurich, Maurice de Mauriac is a family-run independent watch brand recognized for its bold use of color and playful reinterpretation of Swiss watchmaking traditions. Guided by brothers Massimo and Leonard Dreifuss, the brand represents a new generation of creative horology . Expressive, authentic, and deeply human. Each timepiece is assembled by hand in Zurich, reflecting the brand’s belief that watches should tell personal stories and evoke emotion.
PRESS EVENT – LISBON
Sparkling PR oversaw the complete communication and production strategy, including:
- Creative and conceptual direction of the event
- Location scouting and venue negotiation
- Selection and invitation of top Portuguese journalists
- RSVP coordination and guest experience management
- Development of bilingual press materials (PT/EN)
- Coordination with the brand’s international team and local partner Watch Garage
- Catering coordination and audiovisual setup
- On-site logistics and press hosting
- Post-event communication & media coverage follow-up
This event marked a major milestone for the brand in Portugal. Establishing new connections with the media and the portuguese market. View more details of this campaign on instagram. For more information on press events and brand activations, contact us.