As part of the mandate, Sparkling PR organized a press day for AKILLIS, our jewelry client based in Paris. The objective for the day was to present the latest collections and give the Portuguese press and retailers the opportunity to meet the brand’s CEO.
AKILLIS distinguishes itself by its original design, French know-how and innovative techniques. Designer Caroline Gaspard loves to have fun and change her style to suit her mood. She stands out for creating unique and modern pieces. Each collection reflects a different aspect of your personality. AKILLIS rejuvenates the traditional world of French jewelry and offers strong collections for men and women.
Sparkling PR was charged with the concept design of the event and all the logistics of the event namely ; venue, catering, animation, decoration, budget, among others. The PR tasks for the Press Day for Akillis included:
- Present the new collection
- Secure press & retailer presence for the press lunch
- Prepare press list with targeted segments in mind
- Distribute save the date
- Distribute invitation
- Follow-up on RSVPs
- Negotiate coverage
- Post-event follow-up: distribute additional information
- Gather commercial feedback from retailers