For this year’s edition of the Cannes Film Festival, Sparkling PR worked with the non-profit Breaking Through The Lens to promote this initiative’s main event.
THE CLIENT – BREAKING THROUGH THE LENS
Breaking Through the Lens is a pioneering initiative connecting female and non-binary directors to finance at top-tier film markets. Our aim is to be a practical resource for underserved filmmakers, one that is multi-cultural, intersectional and results-driven.
This event marked the initiative’s first live event in three years. Through a scrutinizing process of submissions, qualified filmmakers from over 50 countries submitted their feature-film project requiring funding. Ten of these films had the opportunity and platform to pitch their project to film investors, distributors, and sales agents.
THE PR CAMPAIGN
Sparkling PR was responsible for communicating and promoting the BTTL event, before, during and after the Cannes Film Festival. This included:
- Prepare international media listings & selection of journalists
- Prepare and distribute press releases
- Follow-up of sent press releases
- Negotiate coverage
- Track save the date & invitations sent
- Manage press RSVPs
- Management of journalists on site
- Sparkling PR’s presence required during potential events
- Execute event follow-up
View more of our daily activities on our instagram.
Contact us for more information.