Sparkling PR is proud to announce its appointment as the official Communications and Public Relations agency for Frederique Constant in Portugal.
As part of this collaboration, Sparkling PR will oversee the brand’s communication strategy across the Portuguese market, including press relations, events, influencer marketing, earned media planning, cross-marketing partnerships, content production, media strategy, brand storytelling and communication activations.
This partnership marks an important new chapter for Frederique Constant in Portugal as the Swiss watchmaking Maison continues to strengthen its visibility and positioning within the local market.
For Marina Coelho, Founder and CEO of Sparkling PR, the collaboration also carries a deeply personal meaning. Before founding Sparkling PR, Marina worked with Frederique Constant in Geneva in 2016, an experience that created a lasting connection with the brand and its teams.
“Some partnerships have a story before they even begin. I had the privilege of working with Frederique Constant during my years in Geneva, and I have always admired the people, the vision and the philosophy behind the Maison. Returning today with Sparkling PR feels both like coming home and beginning a completely new journey. Knowing the brand from the inside gives us a unique understanding of how to communicate its values authentically in Portugal.”
Founded in Geneva in 1988, Frederique Constant has built an international reputation for offering Swiss Made watchmaking with strong attention to design, precision and accessibility.
For Sparkling PR, this collaboration reinforces the agency’s growing presence within the international watchmaking and luxury industries. With expertise spanning luxury, watchmaking, jewellery, lifestyle, fashion and culture, Sparkling PR continues to develop strategic communication platforms tailored to brands with strong identity and long-term vision.
The partnership also reflects Sparkling PR’s commitment to delivering integrated communications strategies that combine traditional PR with modern digital visibility, influencer relations, media storytelling and experiential activations.
Sparkling PR and Frederique Constant now begin this new chapter together with a shared ambition: to further strengthen the brand’s presence in Portugal through thoughtful, strategic and impactful communication.
Follow Sparkling PR on Instagram or contact us for more details on this collaboration.