Space Gallery St Barth is an art gallery based in Saint Barth with a second location in New York City. As part of their ambition to grow in the United States, the gallery has requested Sparkling PR’s Public Relations support for the market, with a strong focus on the New York City and Miami locations.
SPACE ST BARTH – THE CLIENT
Space Gallery St Barth is a contemporary art gallery. It focuses on painting, photography, and sculpture by established and emerging artists. Currently, the gallery works with living artists with a strong European flavor; and has built an impressive roster of artists and curated international exhibitions. It has participated in major art fairs including the Venice Biennale, and organized museum exhibitions. Today, the gallery has locations in St Barth and New York City and regularly exhibits in Monaco and Miami.
THE PR CAMPAIGN
Sparkling PR devised a PR campaign with the goal of promoting the brand’s content across top tier journalists and editors, of the art, lifestyle and business industry; namely New York Times, Time Out New York, Architectural Digest, Vogue, Vanity Fair, and more. This was achieved by the:
- Creation of PR material
- Distribution of PR material to over 180 contacts in the United States
- Personalized emails sent to journalists
- Personal follow-up with Art & Culture top editors
- Article negotiations: product launches, interviews, brand history, exhibitions & press visits
- Media monitoring of press coverage
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