Sparkling PR was appointed as the official Communications & PR agency for Frederique Constant in Portugal, leading the brand’s local communications strategy and media visibility across the Portuguese market.
The partnership also carries a personal significance for Sparkling PR founder Marina Coelho, who previously worked with Frederique Constant in Geneva in 2016, bringing an in-depth understanding of the brand and its communication universe.
ABOUT THE BRAND
Founded in Geneva in 1988, Frederique Constant is a Swiss watchmaking Maison recognised internationally for offering Swiss Made luxury watches with refined design, technical precision and accessible positioning.
Over the years, the brand has developed a strong reputation within the watchmaking industry through its mechanical expertise, in-house calibres and elegant aesthetic universe. Present in Portugal through an established retail network, Frederique Constant continues to reinforce its visibility and positioning within the local luxury market.
THE MANDATE
We will oversee Frederique Constant’s communications and PR activities in Portugal, with a strategic focus on increasing media visibility, strengthening retail presence and expanding the brand’s footprint within the Portuguese luxury landscape.
The mandate includes:
- PR & Media Relations
- Strategic Communications
- Event Organisation
- Cross-Marketing Partnerships
- Media Buying
- Content Production
Through a tailored communications approach combining traditional PR with contemporary brand visibility strategies, Sparkling PR supports Frederique Constant’s long-term development and positioning in Portugal.
Follow Sparkling PR on Instagram or contact us for more details on this collaboration.