Sparkling PR was appointed as the international Communications & PR agency for Col&McArthur, leading the brand’s PR strategy across the US, Canada, Switzerland and France.
The collaboration focuses on strengthening Col&McArthur’s international media visibility and brand positioning through strategic communications, targeted media relations and launch support across key markets.
ABOUT THE BRAND
Founded in Liège, Belgium, in 2013, Col&McArthur is a watchmaking Maison dedicated to preserving history through timepieces inspired by significant moments, places and personalities.
The brand distinguishes itself by incorporating authentic historical materials into its creations, creating a tangible connection between each watch and the story it represents. Its collections have drawn inspiration from milestones ranging from the Moon Landing and the World Wars to the legendary Spa-Francorchamps circuit, using materials such as moondust, historical military artefacts and original elements from the circuit.
Since 2018, Col&McArthur has sold more than 10,000 watches across over 70 countries, developing an international community of collectors, history enthusiasts and watch lovers.
THE MANDATE
We oversee Col&McArthur’s international PR and communications across the US, Canada and France, with a strategic focus on increasing media visibility, strengthening brand awareness and supporting the Maison’s key product and collection launches.
The mandate includes:
- International PR Strategy
- Media Relations
- Press Release Development & Media Outreach
- Strategic Media Targeting
- Product & Collection Launch Strategy
- Strategic Communications & Counsel
- Event & PR Support
- Reporting & Media Analysis
Our media relations strategy combines leading lifestyle and fashion titles with specialized watch media, allowing each story and collection to reach the most relevant audiences across the brand’s key markets.
Sparkling PR also provides strategic counsel around major product launches, adapting communications and media strategies to the specific narrative and objectives of each release, including the upcoming Céline Dion Tribute Collection.
Through a tailored international communications approach combining strategic PR, targeted media relations and launch intelligence, Sparkling PR supports Col&McArthur in building long-term brand recognition while bringing the stories behind its timepieces to audiences across France, Switzerland and North America.
Follow Sparkling PR on Instagram or contact us for more details on this collaboration.