Espiral Relojoaria, one of the top retailers in Angola and Portugal, and representative of the Italian jewelry brand, Annamaria Cammilli asked for our help in the organization of their December Press Day.
Espiral Relojoaria remains at the forefront of the watchmaking segment in Angola and now also in Portugal; meshing the tradition of the industry with the technical knowledge and strong commitment to quality and innovation.
ANNAMARIA CAMMILLI – THE BRAND
Founded in 1983 the brand has become an international reference in the design jewelry industry. Strictly 100% made in Italy, pieces stand out for their excellent in quality and unmistakable style. The brand has always been a pioneer of jewelry design trends, working on specialization to defend itself from aggressive competition from the Far East with significant investments in innovation to achieve the excellence in metal surface finishes. Today, a Cammilli jewel represents a very high level of goldsmith quality with unprecedented finishes. The result of an important goldsmith experience with roots in tradition combined with the use of latest generation technologies.
THE CAMPAIGN
- Present the new collection
- Secure press presence during the press day
- Negotiate articles in invited press titles
- Prepare Press List with targeted segments in mind: Trade, Feminine, Weeklies, Business
- Distribute save the date
- Distribute invitation
- Follow-up on RSVPs
- Negotiate coverage
- Post-event follow-up: distribute additional information
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